Digital Marketing
In the modern world, digital presence defines business success.
The Digital Marketing course gives you a complete foundation in online marketing — from understanding audiences to running campaigns that convert.
You’ll learn how to plan, execute, and measure digital marketing strategies using real-world tools and techniques. Whether you’re a beginner or a professional looking to upgrade your skills, this course will help you master the essential channels of digital marketing and build strategies that deliver real results.
Course Details
Instructor
Level
Intermediate
Duration
Type
Course Content
Module 1: Introduction to Digital Marketing
Learn the foundations of digital marketing — what it is, why it matters, and how brands use it to grow.
Explore the digital marketing ecosystem and key concepts.
Module 2: Audience Research & Strategy
Understand your target audience, buyer personas, and customer journeys.
Learn how to create data-driven strategies that attract and retain customers.
Module 3: Content & Social Media Marketing
Master how to create, schedule, and optimize content across platforms like Instagram, Facebook, LinkedIn, and TikTok.
Learn storytelling techniques for engagement and conversion.
Module 4: Search Engine Optimization (SEO)
Learn how search engines work and how to rank higher on Google.
Explore keyword research, on-page optimization, backlinks, and SEO tools.
Module 5: Paid Advertising (PPC & Meta Ads)
Understand how paid ads work — from Google Ads to Meta Campaigns.
Set budgets, define audiences, and measure ROI effectively.
Module 6: Email Marketing & Automation
Build and segment email lists, create engaging newsletters, and design automated campaigns that nurture relationships.
What’s Included
4.5 Hours of On-Demand Video Lessons
3 Downloadable Written Guides
Interactive Quizzes & Assignments
5 Practice Datasets and AI Prompts
Certificate of Completion
Requirements
-
No marketing background required
- Access to a laptop and internet connection
- Recommended: Free accounts on Google Analytics, Meta Business Suite, or Canva
- Willingness to experiment and learn by doing
Launch Yourself Into The Future.
